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Fort Smith/Fayetteville News | 5newsonline KFSM 5NEWS | Get the local news and weather where you live from 5NEWS. Covering Fort Smith, Fayetteville, Bentonville, and all of Northwest Arkansas and the River Valley.

Walmart files trademark application to protect movie venture

Walmat Inc. and Tribeca Film Festival will partner to host the Walmart Drive-in, a series of free drive-in movie screenings across the country.

BENTONVILLE, Ark. — Walmat Inc. and Tribeca Film Festival will partner to host the Walmart Drive-in, a series of free drive-in movie screenings across the country. The retail giant announced the initiative on July 1, then followed up with more details Aug. 5.

Walmart Drive-in will temporarily turn 160 of the retail giant’s U.S. Supercenter parking lots into contact-free drive-in movies. TheWalmartDriveIn.com has specific dates, store locations and films for each stop of the movie tour, which runs through Oct. 21. Tickets for the pop-up events are free, but advance registration through the website is required. The tour will visit Supercenters in Northwest Arkansas the week of Sept. 15-23.

The drive-in movie experience is making a comeback this summer due to COVID-19 and social distancing measures. It’s the subject of a cover story in the current issue of the Northwest Arkansas Business Journal’s sister publication, Northeast Arkansas Talk Business & Politics.

To read more about this story please visit our content partner, Talk Business & Politics