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New UAFS Chief Touts Better Branding, ‘First Choice’ Goal and Transparency

FORT SMITH, Ark. (TB&P) — She describes her first few weeks on the job as a “time of discovery.” Part of that discovery, said University of Arkansas at Fort...
UAFS Chancellor Dr. Terisa Riley (photo courtesy of UAFS)

FORT SMITH, Ark. (TB&P) — She describes her first few weeks on the job as a “time of discovery.” Part of that discovery, said University of Arkansas at Fort Smith Chancellor Dr. Terisa Riley, includes the belief that more people need to discover all the university has to offer.

New UAFS Chief Touts Better Branding, ‘First Choice’ Goal and Transparency
New UAFS Chief Touts Better Branding, ‘First Choice’ Goal and Transparency

An expected UAFS sales pitch is part of her recent interview with Talk Business & Politics. The university is a solid choice for students, she says, with low tuition and small class sizes. The community offers many places for internships, and the number of student groups means students have numerous leadership opportunities, she explains.

“I don’t know why anyone would go anywhere but here,” Riley said after reciting a long list of what she believes UAFS has to offer.

But she follows that assessment by noting the different needs and wants of students. Her four children reacted in various ways to university visits but said they almost always knew immediately if a school was a good fit. Andrew, 21, is a recent graduate of the University of the Incarnate Word in San Antonio. Sarah, 21, just graduated from the University of Texas and is off to grad school at Harvard. (Yes, Andrew and Sarah are twins.) Katherine, 20, is at New York University studying film and television direction and production, and Benjamin, 19, is at the University of Missouri studying sports journalism.

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