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Local Police Departments Use Humor To Drive People To Facebook Pages

FAYETTEVILLE (KFSM) — Two Northwest Arkansas police departments are changing their approach to how they share information on their Facebook pages. The Fay...

FAYETTEVILLE (KFSM) -- Two Northwest Arkansas police departments are changing their approach to how they share information on their Facebook pages.

The Fayetteville and Springdale Police Departments are adding humor to their posts, whether it involves photos or videos of crimes or a funny picture with a message. According to both departments, this more lighthearted way of sharing information has led to more "likes," clicks and comments on their Facebook pages.

"I like to read things that have a little bit of humor to them and I find it a little bit more engaging that way," Col. Jonathan Snyder with Fayetteville police said.

Snyder manages the posts on the department's Facebook page.

Aside from the laughs, both police departments said the posts are still about sharing serious information that could help officers track down criminals in the area with as many people as possible.

Lt. Derek Wright, who manages the Springdale Police Department Facebook page, said the comedy has boosted the "likes" on the page from 8,000 to 11,000.

Both Wright and Snyder said humor is also another way for police to engage with their communities on a more personal level.

"I think the public demands transparency in law enforcement," Wright said. "And short of leaving the front door open, I think this is one way we can kind of do it to show a different side and a more human side."

But Wright said he does watch what he posts and how.

"I'm careful when I inject humor, so I don't want to take a case that could be really personal to someone," he said.