ROGERS, Ark. (KFSM) -- One person has died after crashing their car in the parking lot of Hobby Lobby on Dixieland Road in Rogers, according to Rogers Fire Chief Tom Jenkins.
Chief Jenkins said a car, with one person inside, hit a light pole and then caught fire. The person in the car died.
The victim's name has not been released.
An eyewitness, Cheyanna Lynch tells 5NEWS she and her husband were driving past hobby lobby when they saw flames and several people trying to help the man out of his car. She said the men trying to save the mans life worked as hard as they could but says the circumstances were just too severe.
"The car was crushed on his legs, so he was pinned in, and then you could see the flames getting bigger and bigger," she said.
An investigation is underway.
Earlier, during the clearing stages of the accident, RFD asked for motorists to avoid the area if possible.