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Hormel releases a bacon-scented face mask

The “Black Label Breathable Bacon” uses “the latest in pork-scented technology” to infuse the fabric with the aroma of bacon.

AUSTIN, Minnesota — Throughout the coronavirus pandemic, doctors have stressed the importance of wearing face masks to help stop the spread of COVID-19. If you’re bored of your regular old mask, Hormel has a suggestion for you.

And it involves bacon.

According to a press release, Hormel has released a face mask that smells like one of America’s favorite breakfast meats. The release says the “Black Label Breathable Bacon” is “a first-of-its-kind innovation” that uses “the latest in pork-scented technology” to infuse the fabric with the aroma of bacon.

The black mask, decorated with images of bacon, is made of a multi-fiber cloth with two layers, so it meets the CDC guidelines for an effective mask to slow the spread of COVID-19.

While supplies last, fans can visit BreathableBacon.com and enter for a chance to win a mask. The website will be open through Oct. 28.

The company is giving back to the community, too. For every mask requested, Hormel will donate one meal to Feeding America, up to 10,000 meals.

"We're continually focused on innovation … all in an effort to deliver new and exciting ways to experience and enjoy BLACK LABEL Bacon," said Nick Schweitzer, Senior Brand Manager at HORMEL BLACK LABEL Bacon. "In 2020, that means connecting everyone's favorite bacon scent to the year's 'it' accessory, and in doing so, bring BLACK LABEL Bacon closer to our fans."

This isn’t the first time someone has gone above and beyond when creating a face mask, and it likely won't be the last. In August, an Israeli jewelry company created a gold and diamond-studded mask for $1.5 million.